Uncovering the market segment nissan targeted with the cube


Run Time: 1:00

Juke commercial

Video Link: https://youtu.be/Wmy8x8TC_mM

Watch the commercial for Juke carefully to note the imagery, people featured, and the situation portrayed. You are welcome to watch other commercials for Juke and research the vehicle on the Web. Then write a thorough and thoughtful answer to the question below.

Question 1: How would you describe the segment Nissan appear to be targeting with this vehicle and the advertisement? Identify at least four characteristics of this segment (e.g., age group/generation, economic class, education, and lifestyle, AIO (activity, interest, opinion). 150-200 words.

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