Roku external / industry analysis.
PURPOSE OF ASSIGNMENT
Evaluate an organization’s strategy, environment, and internal activities using appropriate analytical frameworks (e.g., industry analysis, VRIO, value chain analysis, corporate-advantage concepts) for the purpose of providing recommendations for how a firm can improve its performance relative to its competitors;
Generate viable options to specific strategic decisions (e.g., industry positioning, competitive advantage)
ASSIGNMENT INSTRUCTIONS
After reading chapter 4 and the Roku case, prepare your answers in a .doc or .pdf to the following questions. You will not need to do any additional research other than the case, videos, and website link provided.
- Apply the VRIO framework to determine whether Roku has a competitive advantage. If so, is its competitive advantage sustainable? Why or why not?
- Was advertising the best business model?
- Should Roku try to remain neutral, or should it follow Apple, Amazon and others with investments in more proprietary content?
- Should Roku stay the course and remain focused on building the installed base of Connected TVs and drive advertising?
FORMATTING AND STYLE REQUIREMENTS
- Submissions should be no longer than 3 pages in length.
- Double-space, 12 point font
- No title page or bibliography needed
- Format as .doc or .pdf
