Question 13 The initial step in the marketing research process is to select a data collection method. identify consumer/business segments of interest. O identify informational needs. conduct a preliminary information search. Question 14 Public and university libraries contain a wealth of information in the form of data. anecdotal O primary O secondary tertiary Question 15 in order to be appropriately considered a market, a group of customers or potential customers must have O purchasing power market power ? satisfied needs. O correlated needs Question 16 Which of the following legal forms of an organization allows owners to contribute no capital but still play a part in managing the business and share in its profits? S corporation O C Corporation Partnership Sole proprietorship Show transcribed image text
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