Purpose Assignment Select Fnb Sa Banking Base Assignment Focus Critical Evaluation Select Q35375705

For the purpose of this assignment, select FNB SA(Banking ) tobase the assignment on.

The focus of your critical evaluation of the selected organisationis on:
 Does the organisation use market segmentation? Motivate thegroup’s opinion.
 How do they segment the broad market? In this instance, the studygroup should get clarity on the factors that are used to segmentthe market, the segmentation methods used, the people in theorganisation that plays a role in the segmentation decisions, andso on? The group members are encouraged to select pertinent aspectsthat will be included in the critical analysis.
 What are the differences between the value propositions that areoffered to the different market segments? Comment on how sensiblethe differences are – does that even matter to the market segments?The assumption here is that a selected market segments aretargeted.
 Comment on the positioning of the organisation within thedifferent market segments. Motivate whether you think thepositioning is on being different or on being better?
Recommend what the organisation should do to manage their marketsegmentation, market targeting and market positioning different. Doa critical analysis on your own recommendations and motivate why itwill be better.