Principles Marketing Ethics Social Responsibility Discussion Longer Acceptable Businesses Q34186154

Principles of Marketing

Ethics and Social Responsibility

Discussion

It is no longer acceptable for businesses to disregard issuesrelated to ethics and social responsibility. Briefly discuss someof the ethical issues and their impact on individuals andorganizations and the role of social responsibility in marketing.Think broadly about what to consider: philanthropy, energyconservation, sustainable supply chains, reducing carbon footprint,fair trade, community service, volunteerism, etc.