Positioning Watch Simulation Continue Role Senior Vice President Marketing Enhanced Analyt Q34725833

Positioning a Watch

In this simulation, you continue in your role of Senior VicePresident for Marketing at Enhanced Analytics, Inc., a

provider of marketing and consulting services, with headquartersin Austin, Texas. In this role, you report directly to

the CEO of the company and are responsible for decision-makingand marketing strategy. You oversee a

department with 25 employees at the company.

Enhanced Analytics’ new client is a maker of watches and otherwearable electronic gadgets. The company has a

new product on its drawing board: a smartwatch that is capableof monitoring the user’s vital health stats, such as

heart rate and blood pressure, as well as displaying informationabout any incoming or missed calls from the user’s

smartphone.

The company is now in the process of identifying the idealmarket segment for its upcoming product and you have

been tasked to assist. Your role is to identify a specific agegroup and geographic area that is most likely to want

to purchase your client’s smartwatch.

Prepare a written report for your client describing your chosentarget market and your reasons for selecting it. The

report should contain the following sections:

1. A description of the age group and the geographic area yourecommend for the launch of the product. Include

specific data related to the size of this market.

2. A justification (a minimum of 500 words), outlining thereasons you recommend this particular target market, and

not others.

Include outside research to support your ideas. There is no pagelimit to this assignment. The assignment will be

considered well-done if it contains all the required sectionsand subsections, if it is clearly written and your

thoughts and ideas are supported by specific data andresearch.