Peregrine word & excel | Marketing homework help

 

Instructions

All information required for this assignment is provided in the  Student Workbook[Excel] attached below.

Read the Peregrine case study and complete the following requirements.

Quantitative Analysis:

Compute and compare the net present value and the payback period of each option.

Qualitative Analysis:

In a 2- page report, make a recommendation for French.  Be sure to provide a written analysis of the results of your quantitative analysis (do not copy and paste Excel worksheet into your document).  Critically analyze both options and support your recommendation with 3 academic resources.

Deliverables

  • Quantitative Analysis (Excel Required): You are required to use the provided Excel workbook to complete the quantitative analysis for this assignment.
  • Qualitative Analysis (Word Required): Prepare a 2-page summary addressing the required qualitative analysis as noted in the Student Workbook.  Your paper is required to be formatted according to APA requirements.  Be sure to incorporate key concepts from this unit’s readings and properly cite your references according to APA requirements.  Do NOT embed the results of your quantitative analysis in your Word document.  You should only reference parts of your quantitative analysis in your written analysis.  Your written responses to the qualitative prompts should not to be presented in a question and answer format.

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