Mkt655 db1 | Marketing homework help

 Becoming a Great Researcher

Note: Remember that the discussion should take place over 2 weeks, and your weekly posts must be made in the specified week to earn credit.

Week 1 Main Discussion Post

• Describe a research study that used human subjects and was properly done from an ethical standpoint.
  • The study should be based in the marketing or business disciplines.
  • Explain why the study was done well based on what you have learned so far.
  • The study must be from an article in the AIU library’s full-text databases.
• Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.
• Because you are engaging in research, be sure to cite your source(s) in APA format.

 Recognizing Bad Research

Now that you have researched a good study example, contrast that with another study that also used human subjects that could have some ethical flaws. Explain why it fell short.

• Describe a research study that used human subjects and did not follow the ethical tenets you learned about last week.
  • The study should be based in the marketing or business disciplines.
  • Explain why it was improper and what changes would need to be made to render it ethical.
  • The study may be from an article in the AIU library’s full-text databases.
• Please do not use attachments; answers should be pasted or typed directly to the Discussion Board.
• Because you are engaging in research, be sure to cite your source(s) in APA format.