Mba marketing. dunkin donuts. 24hrs time only | MBA | University of British Columbia

prepare a case 5 pages, references to be included. select a company which entered an international market and has failed in their international marketing strategy. 

explain the reasons for its failure.

discuss how they could design a successful strategy consistent with their positioning and how to implement the marketing mix.

marketing mix strategy. 4Ps strategy

the company i chose is DUNKIN DONUTS. it failed when it entered India.

you can also recommend you own examples if you prefer anything else. but run it through before you proceed. thank you

turn it in report is a must. no plagiarism strictly