Market Position Business And Finance Homework Help
Question Description
there are tree different parts on their I need them on allseparate page and labeled
1.1 Market Position
o Searchthe Internet for two REI competitors. Analyze each competitor’s overallpositioning in the market. How closely does each company appear to match REIand its product lines?
o Write a comparison for each competitor’s site. Includeyour best guess of each competitor’s target market segment, based on theinformation provided on its Web site and the competitor’s product line.
o As part of your comparison, include a rating (your perception)of the priority of each item to customers (1-5, with 1 being the highest), andthe importance for REI to address each item (1-5, with 1 being the highest)
2.2 MarketingStrategy
Visit the REI Web site and select aproduct category, such as outdoor apparel. Review the category and determinewhat you believe is the company’s marketing strategy for that category.
How does the strategy for REI compare tothe strategy of one of the competitors . What are some changes you wouldrecommend to REI to maximize their strategy in your chosen product category?
3.1 Case Analysis
Select a company and its primarycompetitor within one of the following industries:
oHomeImprovement.
oElectronics.
oConsumer Goods.
Research available information on thecompany and the competition using their Web sites and other resources,including information on the current marketing mix (product, place, price, andpromotion).
Complete and submit a case andcomparative analysis of the two companies. This analysis should include asummary of the business, significant marketing issues, and recommendationsabout how they can improve their marketing program.
A specific recommended approach toanalyzing this case is to:
4.Reviewthe material and data available.
5.Conducta SWOT Analysis (Strengths and Weaknesses being internal to theenterprise in the case, and Opportunities and Threats beingexternal to the enterprise in the case).
6.Identifythe most significant problems or issues (including those potentially related toweaknesses and threats).
7.Identifypotential solutions to the problems or issues, and offer any recommendations.
8.Comparethe marketing strategies of the two companies-which company is more effectiveoverall and why?
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