International strategy of abb future – mini case study


1. What are the dominant reasons’s for ABB to enter into international markets?


2. Which corporate international strategy would you classify ABB as using? Explain your answer.


3. Why has ABB used acquisitions and joint ventures as dominant entry modes in international markets?


4. What are the main political and economic risks that ABB must deal with given that it has a strong focus on entering emerging economies?


5. What are the significant organizational complexities that ABB encounters as it tries to manage its international strategy?

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