How products are moved within a distribution channel can be just as important as the product itself.
How products are moved within a distribution channel can be just as important as the product itself. To some companies their lean, efficient and well planned distribution methods provide them a competitive advantage. Let’s discuss and brainstorm some potential distribution channel strategies.
What would be the distribution options for the following: Pick 3 and identify some channel options and why you chose that approach.
New exercise machine
Micro brew beverage
Dish washing detergent
Children’s toy
Homemade wooden kitchen table
Accessory for a smartphone
Floor tile
New frozen food item
Provide your own reflection of how a chosen distribution method affects consumer value and how you might go about formulating a plan for consumer demand for a product/service.
Leave a Reply
Want to join the discussion?Feel free to contribute!