Exercise 10.1 on page 331


Answer the following questions in Exercise 10.1 on page 331:

1″What are the purposes of persuasive messages? (LO 10-1)”

2″What are the five questions you should answer when ana-lyzing persuasive situations? Which question do you think is the most important? Why? (LO 10-2)”

5 “How do you start the body of persuasive direct requests? Why? (LO 10-4”

9 “What are ways to build emotional appeal? (LO 10-4 and LO 10-5)”

12 “What kind of logical proof is used in fund-raising messages? (LO 10-6)”

13 “How are social media being used for persuasion? (LO 10-7”

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