Critical Analysis Comparing Two Companies Economics Homework Help

Question Description

For Assessment 2, use the article listed below to write a 3–4 page critical analysis comparing two companies.

Read Reichheld’s 2006 article, “The Microeconomics of Customer Relationships,” in MIT Sloan Management Review, volume 47, issue 2, pages 73–78. This article is available in the Capella library and is linked in the Resources.

• Thinkcritically about the topics presented in the article and evaluate theauthor’s point of view. You will synthesize this new information intothe current paradigm of knowledge and understanding, such as thetheory of profit maximization and/or utility maximization.
• Evaluate the author’s arguments and conclusions for creating value in a specific firm.
• Drawyour own conclusions on value creation by applying relevant data,facts, theories, and economic principles from the article and otherreading you have done.

Select two publicly traded companies from the Standard and Poor’s (S&P) 500 for comparison:

• Select one company that is considered exemplary.
• Select one company that is not considered exemplary; perhaps a company that has had some sort of issue that it, itself, caused.

Usingwhat you have gleaned from Reichheld’s article, as well as supportingand relevant data, resources, references, and economic principles,write a 3–4 page critical analysis comparing the two companies. You areexpected to support your analysis with appropriate citations and references to other academic sources.

• Address the following components in regard to each of the companies you selected:
  • Identify and analyze an issue or issues related to the value of customer relations, for each company.
  • Evaluatethe economic significance of the issue or issues related to customerrelations for each company, with regard to the theory of profitmaximization and/or utility maximization.
  • Apply the author’s arguments and conclusions for creating value in a specific firm to the two companies you selected.
  • Assess the impact of ethical and regulatory considerations.
  • Evaluate the author’s arguments and conclusions for creating value in a specific firm.
  • Drawyour own conclusions on value creation by applying relevant data,facts, theories, and economic principles from the article and otherreading you have done.
• Be sure to usecorrect APA format for your in-text citations and reference list. Usethe resources provided to help you properly cite and reference yoursources and avoid plagiarism. Remember that Wikipedia is not anappropriate source to use in an academic or professional paper.

Additional Requirements

• Written communication: Written communication should be free of errors that detract from the overall message.
• APA formatting: Your paper should be formatted according to current APA style and formatting.
• Length: 3–4 typed and double-spaced pages.
• Font and font size: Times New Roman, 12-point.
• Research: Refer to the Research Resources in the left navigation menu for help finding credible sources. 
• Resources: Reichheld, F. (2006). The microeconomics of customer relationships. MIT Sloan Management Review, 47(2), 73–78.