Business level strategy dq | Operations Management homework help

A business-level strategy is made by middle management. It is about the short-term strategies the company is using, such as pricing strategy, marketing strategy, among others. This usually undergoes significant changes and iterations. The company’s long-term strategies are made by high-level management, and they define the company’s vision and long-term strategies it will employ to e competitive now and in the future. These decisions are rarely changed.

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