Business Essay Global Business

1) Read the case study: Business Jet Makers Eye China, pp444-445 of your textbook.

2) You may discuss the case in groups, but your work should be turned individually.

3) Use the guide questions given below to write your case analysis.

Please FOLLOW this format/outline for your case analysis:

A) Identification of the Problem or Main Issue of the Case

B) Situation Analysis

C) Recommendations or Conclusions

Note: Do not turn in your work in Q&A format. Doing so will not earn ANY credits.

4) This is an individual submission!

5) Upload your work by end of class. Maximum number of pages: 2 (single or double-spaced is okay).

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CASE QUESTIONS:

1) Explain why corporate jet makers so eager to enter China.

2) From an institution-based view, discuss what needs to be done to enhance the prospects of this industry in China.

3) From a resource-based view, discuss what it takes to win in China.

I will give u the text book resource and other resource after I choose u.