Benchmark 4 Amy S Donuts Vs Tim Hortons

Question Description

Benchmark Four a page and a half with in text citations

Marketing

• By this point in the semester we have discussed the ethical dilemmas when it comes to the marketing of a product/service. Some industries or companies are predisposed to more ethical dilemmas based on the nature of their product/service. Given your selection of companies, choose one area of ethical dilemmas in marketing to:
  • research the problems facing the industry
  • any ethical dilemmas your companies have made
  • how each company has responded to those ethical dilemmas
  • recommendations on how each company could have responded better
• Such marketing ethical dilemmas may include: product liability/strict product liability, negligence, product pricing, manipulation in marketing and sales, or advertising to vulnerable populations